Imperial Wharf Residential Campaign Awarded Gold
Sectorlight were recently nominated for 3 Property Marketing Awards and won the Residential Award for Imperial Wharf, a St George Central London development sitting on the bank of the River Thames near Chelsea. The marketing material was conceptualised to reflect the luxury and quality of the entire development itself. The brochures were created and finished with a high print specification in black and silver foiling with the Penthouse sitting slightly apart with a classic motif design taken from the interior of the Penthouse itself. All creative literature was based upon the notion of beautiful design and prestige with full page imagery and a lifestyle photographic shoot involving models on location. A full marketing campaign was developed including an online digital campaign as well as print advertising, outdoor, direct mail and launch events. One of the strategic aims of the campaign was to position Imperial Wharf’s apartments above UK and overseas competitors and the literature therefore reflected this exceptionally high quality.
Millbank Tower Offices Campaign Awarded Distinction
We were shortlisted for the Property Marketing Awards: Offices Award for our work on Millbank Tower for Motcombe Estates. The creative was designed and conceptualised with a bright, contemporary visual identity and marketing material was created to refresh the brand and highlight the range of local amenities and arresting views. The campaign was underpinned with the message ‘Change your view’ with a new brand identity designed to mimic the design of the Tower. Extensive research was conducted on the local area and detailed mailers about local bars, restaurants, exhibitions etc were sent out to potential occupiers to surprise and inform new perceptions that Millbank Tower has a wealth of amenities to offer. The new campaign has resulted in dramatically increasing awareness and getting potential tenants to reconsider Millbank as a quality offer for occupiers.
CORE Corporate Campaign Awarded Distinction
Also shortlisted for the Corporate Property Company Award was the new Core corporate identity rebrand. Our aim was to create a new name, logo and corporate identity that signified a fresh start with the use of modern and invigorating colours to really set Core apart from its competitors and distinguished itself from parent company Greycoat. A bold statement was a prerequisite. We undertook a detailed research programme conducted amongst all key target audiences together with internal client workshops to determine exactly what the company stood for and what the new image should be. The logo and new company name emerged as ‘Core’, an acronym for their previous name City Offices Real Estate. The design was carried through to all corporate literature, online and at Core’s corporate head offices.