The Jones Lang LaSalle auction's department with collective
experience of over forty years decided to set up on their own under
the new name 'Acuitus' based on a translation meaning 'insight,
perception and sharpness'. No one had tried before to transfer a
successful and highly public business from a global leader in real
estate to a smaller and independent, specialist operation.
One of the key objectives was to create an identity and brand
that was modern and clearly set Acuitus apart from their
competitors. Measurement was clear and immediate demonstrated by
positive press comment, excellent client endorsements e.g AVIVA
and Prestbury, a successful launch event and the winning of 52
instructions from major clients consistently over three auctions to
date.
Not only has the new business retained all of its client base
but hasadded others both from the UK and overseas who were excited
about supporting a new and fresh business.
visit www.acuitus.co.uk