We created a new brand identity and strategy to revitalise
perceptions of the long-standing London icon 'Centre Point'. New
owners, Targetfollow, had high expectations for Centre Point and 5
years on, the project has been a substantial success with all
floors let and rentals more in keeping with West End prices.
The recent arrival of the top floor Pierre Condou Paramount Club
backed by Robbie Williams, Stephen Fry and Kevin Spacey has already
created huge demand for this private members' club. And the imagery
in our new work has clearly portrayed Centre Point as a part
of the 21st Century.