Green Park is a contemporary collection of office headquarter
buildings offering particular 'out-of-town' value. We
developed a campaign based upon the use of a memorable green piggy
bank and hard-hitting text focusing on the cost-saving elements of
bringing business out of London and into Green
Park with the url 'bigsavingsatreading.com'. Fifty
branded, 13 inch piggy banks filled with chocolate gold coins
were sent to key agents as a direct mail campaign; and a large
banner and hoarding with green pigs was also erected on-site
flagging the website. Pigs certainly helped the marketing to
fly!