Working with clients SELLAR Properties, we were
briefed with the development of the design and strategic
development for the key brand positioning, messaging and identity
realization of this unique global brand.
SHARD, its component parts within London Bridge
Quarter and sister building The Place, needed to be promoted and
represented internationally. Incorporating the individual values of
each part of the project and demonstrating the strength of the
overall collective brand of this new destination zone for Central
London proved to be the challenge.
We developed an individual look and feel for each
component but launching the complete vision under the umbrella
statement of INSPIRING CHANGE.
The brand inspires all it touches - through its
locational strength , architectural design , vision, and simple
confidence in the face of a world recession - the brand is a
timeless reminder of the power of imagination to inspire
change.
Working with clients SELLAR Properties, we were briefed with the
development of the design and strategic development for the key
brand positioning, messaging and identity realization of this
unique global brand.
SHARD, its component parts within London Bridge Quarter and
sister building The Place, needed to be promoted
and represented internationally. Incorporating the individual
values of each part of the project and demonstrating the strength
of the overall collective brand of this new destination zone for
Central London proved to be the challenge.
We developed an individual look and feel for each component but
launching