A project from the Portuguese Government division Grupo Parque
Expo. The brief required a full strategic branding and marketing
proposal for the development of a new district for Lisbon on an
international scale. We took responsibility for the master
branding and co-ordination of over 40 individual stakeholders in
a 3 year-long programme to deliver both strategic and tactical
solutions to one of Europe's largest urban regeneration projects.
To deliver the above programme we created an on-site
division of 12 people which has remained in place to manage
the ongoing requirement of this major project.