The redevelopment of the Lower Precinct in Coventry completely
transformed a neglected section of the city into a highly
successful shopping centre. We created a new name and retail
marketing strategy based around the theme 'Coventry's retail
Particularly vibrant and colourful creative work refreshed and
reinvigorated perceptions. The brief also required the
delivery of all leasing communication materials, on-site wayfinding
and signage and online marketing.