It's been all over the news, from the BBC to The Guardian, that 33 Central — the 225,000 sq ft island site at 33 King William Street — has been sold to US bank Wells Fargo. This is not only good news for London's commercial real estate market post-Brexit (and of course for its developers embarking on their first UK venture, HB Reavis) but also a lesson in the importance of property branding and marketing.
London's new mayor, Sadiq Kahn, has recently declared that ‘London is Open’ in a clever social media campaign that has since gone viral. In doing so, he has reassured the world that the capital is still open for business and investment opportunities from overseas investors. The sale of 33 Central for a reported £300 million is a strong indication that this message is being heard.
In this transitional period with its fluctuating markets and hesitant buyers, a strong brand and marketing campaign has helped to secure this exciting deal.
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