We had the pleasure of branding this visionary new HB Reavis workspace located directly above Farringdon Station.
Well located and offering a suite of wellbeing facilities, Bloom is an office space to be reckoned with. We had the fun job of creating a name and brand to show it off to its full potential in line with HB Reavis’s forward thinking workspaces. We needed a creative and inspiring brand to show that this isn’t your average office, but a modern office space providing the health and wellbeing facilities for today’s office worker.
The name Bloom is fresh and simple, with positive connotations it alludes to a workspace at its best, offering excellent facilities and the latest technology and building standards in mental wellbeing. The name inspired the whole marketing campaign with catchy slogans to show the modern approach to office spaces, ‘A Home for growth’ and ‘Bloomin’ Marvellous’, which give a light-hearted and fun touch.
Today’s office space needs to offer more than just a place to work, companies are looking for flexible spaces with great facilities and wellness areas for employees. Bloom offers all of these with terraces, a fitness training studio, showers and lockers, bike storage, an event hosting auditorium and break out areas. To reflect this, we created a modern brand with a varied colour palette, clean infographics and fun imagery in line with Clerkenwell’s burgeoning reputation for innovation and creativity. Bloom needed to stand out from the crowd to show a modern way of office working.