Rants and raves on design, digital, marketing and culture news from inside our walls and beyond.

A new digital lens

Written by Jason Anderson

Tags: Views Digital Marketing

 

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Here at Sectorlight, we have always been at the heart of producing engaging and high quality branding for our clients. With over a 25-year heritage in the field of property and luxury goods marketing, we’ve been at the forefront of many revolutions and evolutions of both design and marketing.

Digital is clearly very important to both our clients and ourselves. With digital marketing now accounting for half of UK total advertising spend, turbo-boosted by the uptake of mobile devices, we’re in a very exciting time. Never before has digital offered us the opportunities that are now possible. With typographic control approaching that of print, the excitement and emotional impact that video can impart and, of course, the always-on opportunities that mobile websites and applications can provide, we fully recognise the potential that digital has to offer.

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We keep hearing that mobile is increasingly important across the digital realm. We know that most people use Facebook, for example, from a mobile device. We're told that YouTube viewers have shifted to preferring mobiles to consume content. And even general web viewing now has parity across mobile and non-mobile devices, with mobile increasing it's share month by month.

The Mobile Marketing Association has just completed a report that argues that mobile now merits a double digit share of total spend - not just of the digital budget. Useful when we are persuading clients to consider mobile as their primary digital landscape.

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Google has, for some time, made "mobile friendly" a requirement for having a good search engine score. But, beginning April 21st, the presence (or not!) of a mobile friendly site will have a significant impact on search results scoring.  There's no news on what "significant" actually yet means, but Google don't use such terms lightly. With more searches being made from mobile devices, and with Google ever-expanding it's hyper-local searches based on your physical location, mobile has to be the most-critical thing on our client's minds. It's up to us to make sure they're very much aware of this and don't see mobile as a "nice to have".

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Sectorlight soundbites

Written by Olivia Zuccherato

Tags: Twitter Social Media

 

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At Sectorlight we are always looking for the new and exciting, whether it be design and branding, strategic insights or digital technology. You can keep up to date with our latest thoughts and sneak peaks into life at our office in St Katharine Docks by following @SectorlightUK.

Come join the chatter and never miss an interesting nugget again.

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It’s an annual tradition at the Sectorlight HQ to put our pencils down and pack our bags a little early for the highly-anticipated Royal Academy Summer Exhibition. Last Thursday, all 40 of us piled onto the tube and headed to Green Park to consume some art and culture. After 247 years of heritage offering snapshots of contemporary art, this year did not disappoint. Handpicked from over 12,000 entries, Michael Craig-Martin coordinating a breathtaking exhibition.

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We are proud to announce our involvement in The Next Big Thing — a new, international competition launched by Estates Gazette in association with Cluttons and RICS. By the year 2083, the UN predicts that the world will have a population of more than 10 billion people and while this number is growing, our space is shrinking. So, The Next Big Thing is on the hunt for the most innovative solutions to our imminent global population crisis and is calling all architects, designers, developers, urban planners, politicians and beyond to submit their forward-thinking ideas.

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