Rants and raves on design, digital, marketing and culture news from inside our walls and beyond.

The emergence and impact of social media over the past 10 years has seen a dramatic rise in the way that brands are identified, reviewed and ultimately hurt by consumer behaviour. The coffee giant Starbucks now famously hire a huge social response team tasked with the reputation management of their stores on platforms like Twitter and Facebook. 

Social customer service is now seen as the new telephone when it comes to airing our displeasures at a product or service that has not met expectations. 10% of all social posts are now believed to be complaints in some order and related to a company's image and reputation... 



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We're on a mission. An open-ended culture driven mission focusing on nurturing creative confidence in ourselves, our clients and our community. It's called Creative Advantage and under this CA umbrella, we launched a monthly talk series where we invite creative professionals from a range of backgrounds to give us a glimpse of what gets them up in the morning. We've dubbed it PassTheSalt. 

The goal is to get interesting, innovative, off the wall, differently-focussed people into the office to chat with us. Whether its through their success stories or failures, their experiences or attitudes, the aim is to inspire and enthuse. Ultimately, it gives us a new lens through which to approach our own internal projects... 

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Last week saw corks popping across the summer skyline as Londoners descended upon bars and pubs for London Wine Week. Keen to soak up some knowledge, as well as Bordeaux, we decided to turn our heads to the wine industry and the creativity that fuels it... 

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Once characterised by two fundamental traits  - carbohydrate and beige – the staple British diet has certainly grown up a little.

With food markets and stalls cropping up in every corner of the capital, there is more chance than ever before to broaden our culinary horizons. However, amongst this rich abundance, there are undoubtedly very few to be found nestled at the heart of a marina and set against the backdrop of yachts and sailing boats...

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We’re so happy to hear that Downtown Gallery (http://downtowngallery.com.sg) has been nominated in the prestigious Webby Awards! 

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Bug bashing at Umbraco Festival 2015

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Tags: Umbraco CMS Website

 

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Umbraco is a website Content Management System (CMS) that we know and love at Sectorlight. With its endless list of advantages, we're loyal for a reason.

Firstly, the system is open source which means that no licenses are required and anyone can browse the code source. Secondly, it offers the ease of extensibility. For those of you living outside the world of software engineering, this means that Umbraco has a system design principle that takes future growth into consideration by allowing new functionalities to be added at any time. So, how do we benefit from all this? 

 

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