The ever-evolving London skyline is soon to welcome its latest addition, Spire London. Soaring above the cityscape at 771ft, the building is set to become the tallest residential tower in Western Europe. As the strategic creative agency behind the launch of the scheme, we’re thrilled with the acclaim that the development has already received, from The Times to The Daily Mail to The Week.
Rants and raves on design, digital, marketing and culture news from inside our walls and beyond.
Last Friday, the Sectorlight gang headed north to Stephen’s House & Gardens in Finchley for a day of team building activities. In other words, a day of physically-gruelling, mildly-humiliating, competitive challenges that involved an excessive amount of water, inflatables and oversized costumes. To be honest, this shouldn’t have been to anyone’s surprise since we decided to hire Chillisauce's It’s a Knockout themed event for the day. Inspired by the infamous show itself, we wrestled in giant penguin costumes, raced over inflatable hurdles while balancing pint glasses of water on our heads and climbed rope in the soapiest, slipperiest of conditions.
Here at Sectorlight, we have always been at the heart of producing engaging and high quality branding for our clients. With over a 25-year heritage in the field of property and luxury goods marketing, we’ve been at the forefront of many revolutions and evolutions of both design and marketing.
Digital is clearly very important to both our clients and ourselves. With digital marketing now accounting for half of UK total advertising spend, turbo-boosted by the uptake of mobile devices, we’re in a very exciting time. Never before has digital offered us the opportunities that are now possible. With typographic control approaching that of print, the excitement and emotional impact that video can impart and, of course, the always-on opportunities that mobile websites and applications can provide, we fully recognise the potential that digital has to offer.
We keep hearing that mobile is increasingly important across the digital realm. We know that most people use Facebook, for example, from a mobile device. We're told that YouTube viewers have shifted to preferring mobiles to consume content. And even general web viewing now has parity across mobile and non-mobile devices, with mobile increasing it's share month by month.
The Mobile Marketing Association has just completed a report that argues that mobile now merits a double digit share of total spend - not just of the digital budget. Useful when we are persuading clients to consider mobile as their primary digital landscape.
Google has, for some time, made "mobile friendly" a requirement for having a good search engine score. But, beginning April 21st, the presence (or not!) of a mobile friendly site will have a significant impact on search results scoring. There's no news on what "significant" actually yet means, but Google don't use such terms lightly. With more searches being made from mobile devices, and with Google ever-expanding it's hyper-local searches based on your physical location, mobile has to be the most-critical thing on our client's minds. It's up to us to make sure they're very much aware of this and don't see mobile as a "nice to have".