Rants and raves on design, digital, marketing and culture news from inside our walls and beyond.
Umbraco is a website Content Management System (CMS) that we know and love at Sectorlight. With its endless list of advantages, we're loyal for a reason.
Firstly, the system is open source which means that no licenses are required and anyone can browse the code source. Secondly, it offers the ease of extensibility. For those of you living outside the world of software engineering, this means that Umbraco has a system design principle that takes future growth into consideration by allowing new functionalities to be added at any time. So, how do we benefit from all this?
The ever-evolving London skyline is soon to welcome its latest addition, Spire London. Soaring above the cityscape at 771ft, the building is set to become the tallest residential tower in Western Europe. As the strategic creative agency behind the launch of the scheme, we’re thrilled with the acclaim that the development has already received, from The Times to The Daily Mail to The Week.
Last Friday, the Sectorlight gang headed north to Stephen’s House & Gardens in Finchley for a day of team building activities. In other words, a day of physically-gruelling, mildly-humiliating, competitive challenges that involved an excessive amount of water, inflatables and oversized costumes. To be honest, this shouldn’t have been to anyone’s surprise since we decided to hire Chillisauce's It’s a Knockout themed event for the day. Inspired by the infamous show itself, we wrestled in giant penguin costumes, raced over inflatable hurdles while balancing pint glasses of water on our heads and climbed rope in the soapiest, slipperiest of conditions.
Here at Sectorlight, we have always been at the heart of producing engaging and high quality branding for our clients. With over a 25-year heritage in the field of property and luxury goods marketing, we’ve been at the forefront of many revolutions and evolutions of both design and marketing.
Digital is clearly very important to both our clients and ourselves. With digital marketing now accounting for half of UK total advertising spend, turbo-boosted by the uptake of mobile devices, we’re in a very exciting time. Never before has digital offered us the opportunities that are now possible. With typographic control approaching that of print, the excitement and emotional impact that video can impart and, of course, the always-on opportunities that mobile websites and applications can provide, we fully recognise the potential that digital has to offer.