Rants and raves on design, digital, marketing and culture news from inside our walls and beyond.

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We keep hearing that mobile is increasingly important across the digital realm. We know that most people use Facebook, for example, from a mobile device. We're told that YouTube viewers have shifted to preferring mobiles to consume content. And even general web viewing now has parity across mobile and non-mobile devices, with mobile increasing it's share month by month.

The Mobile Marketing Association has just completed a report that argues that mobile now merits a double digit share of total spend - not just of the digital budget. Useful when we are persuading clients to consider mobile as their primary digital landscape.

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Google has, for some time, made "mobile friendly" a requirement for having a good search engine score. But, beginning April 21st, the presence (or not!) of a mobile friendly site will have a significant impact on search results scoring.  There's no news on what "significant" actually yet means, but Google don't use such terms lightly. With more searches being made from mobile devices, and with Google ever-expanding it's hyper-local searches based on your physical location, mobile has to be the most-critical thing on our client's minds. It's up to us to make sure they're very much aware of this and don't see mobile as a "nice to have".

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Sectorlight soundbites

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Tags: Twitter Social Media

 

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At Sectorlight we are always looking for the new and exciting, whether it be design and branding, strategic insights or digital technology. You can keep up to date with our latest thoughts and sneak peaks into life at our office in St Katharine Docks by following @SectorlightUK.

Come join the chatter and never miss an interesting nugget again.

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Office field trips

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Tags: Views Royal Academy Art Culture Inspiration

 

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It’s an annual tradition at the Sectorlight HQ to put our pencils down and pack our bags a little early for the highly-anticipated Royal Academy Summer Exhibition. Last Thursday, all 40 of us piled onto the tube and headed to Green Park to consume some art and culture. After 247 years of heritage offering snapshots of contemporary art, this year did not disappoint. Handpicked from over 12,000 entries, Michael Craig-Martin coordinating a breathtaking exhibition.

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We are proud to announce our involvement in The Next Big Thing — a new, international competition launched by Estates Gazette in association with Cluttons and RICS. By the year 2083, the UN predicts that the world will have a population of more than 10 billion people and while this number is growing, our space is shrinking. So, The Next Big Thing is on the hunt for the most innovative solutions to our imminent global population crisis and is calling all architects, designers, developers, urban planners, politicians and beyond to submit their forward-thinking ideas.

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The biggies are here

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Tags: Innovation Contest

 

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And so we have it folks, the whopper is in -- the best idea with the innovation potential to solve our urban population crisis has finally been carefully selected by our very own MD Jerry Llewellyn and the rest of his fellow panelists. On June 26th, The Next Big Thing judges gathered at RICS' headquarters to discuss and debate the shortlist of big ideas. After hours of deliberation, they came to a unanimous decision. 

The verdict is...drumroll please…

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