Google has, for some time, made "mobile friendly" a requirement for having a good search engine score. But, beginning April 21st, the presence (or not!) of a mobile friendly site will have a significant impact on search results scoring. There's no news on what "significant" actually yet means, but Google don't use such terms lightly. With more searches being made from mobile devices, and with Google ever-expanding it's hyper-local searches based on your physical location, mobile has to be the most-critical thing on our client's minds. It's up to us to make sure they're very much aware of this and don't see mobile as a "nice to have".
Rants and raves on design, digital, marketing and culture news from inside our walls and beyond.
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It’s an annual tradition at the Sectorlight HQ to put our pencils down and pack our bags a little early for the highly-anticipated Royal Academy Summer Exhibition. Last Thursday, all 40 of us piled onto the tube and headed to Green Park to consume some art and culture. After 247 years of heritage offering snapshots of contemporary art, this year did not disappoint. Handpicked from over 12,000 entries, Michael Craig-Martin coordinating a breathtaking exhibition.
We are proud to announce our involvement in The Next Big Thing — a new, international competition launched by Estates Gazette in association with Cluttons and RICS. By the year 2083, the UN predicts that the world will have a population of more than 10 billion people and while this number is growing, our space is shrinking. So, The Next Big Thing is on the hunt for the most innovative solutions to our imminent global population crisis and is calling all architects, designers, developers, urban planners, politicians and beyond to submit their forward-thinking ideas.
The verdict is...drumroll please…
A recent white paper by Tom Sepanski in The Hub Magazine explores how a brand's choice of words is an important element in how it is perceived.
People are consuming brandspeak on more platforms than ever before. Today’s brands must produce words not only for print, radio, and television, but also for websites, social media, apps, YouTube videos, banner ads, and more. Every word attached to a brand - whether it’s a product name, a strategic message or a tweet - is part of its identity and contributes to the customer's perception of the brand.
Brands must have a strong sense of self to differentiate themselves from their competitors and give their audiences something authentic to relate to - a sense of humanity. This requires an investment of time, resources and budget but it’s an investment brands need to make as the rules of engagement with audiences continue to evolve. The rise of social media has magnified the damaging effects of the wrong word in the wrong place at the wrong time. There is even a popular Twitter account that reports on 'companies speaking like teenagers', @BrandsSayingBae. Consider Toshiba's jarring tone when it tweets things such as: Twerk as you work!. Or IHOP's tweet: Pancakes. Errybody got time fo' dat. This kind of cringeworthy disconnect is a frequent and visible blunder for brands. A brand needs to know who it is and the role it plays in people’s lives, and then it needs to make the verbal choices that are true to that persona.