Rants and raves on design, digital, marketing and culture news from inside our walls and beyond.

Bug bashing at Umbraco Festival 2015

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Tags: Umbraco CMS Website

 

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Umbraco is a website Content Management System (CMS) that we know and love at Sectorlight. With its endless list of advantages, we're loyal for a reason.

Firstly, the system is open source which means that no licenses are required and anyone can browse the code source. Secondly, it offers the ease of extensibility. For those of you living outside the world of software engineering, this means that Umbraco has a system design principle that takes future growth into consideration by allowing new functionalities to be added at any time. So, how do we benefit from all this? 

 

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The words we choose

Written by Justin Morgan

Tags: Brand

 

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A recent white paper by Tom Sepanski in The Hub Magazine explores how a brand's choice of words is an important element in how it is perceived.

People are consuming brandspeak on more platforms than ever before. Today’s brands must produce words not only for print, radio, and television, but also for websites, social media, apps, YouTube videos, banner ads, and more. Every word attached to a brand - whether it’s a product name, a strategic message or a tweet - is part of its identity and contributes to the customer's perception of the brand.

Brands must have a strong sense of self to differentiate themselves from their competitors and give their audiences something authentic to relate to - a sense of humanity. This requires an investment of time, resources and budget but it’s an investment brands need to make as the rules of engagement with audiences continue to evolve. The rise of social media has magnified the damaging effects of the wrong word in the wrong place at the wrong time. There is even a popular Twitter account that reports on 'companies speaking like teenagers', @BrandsSayingBae. Consider Toshiba's jarring tone when it tweets things such as: Twerk as you work!. Or IHOP's tweet: Pancakes. Errybody got time fo' dat. This kind of cringeworthy disconnect is a frequent and visible blunder for brands. A brand needs to know who it is and the role it plays in people’s lives, and then it needs to make the verbal choices that are true to that persona. 

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The biggies are here

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Tags: Innovation Contest

 

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And so we have it folks, the whopper is in -- the best idea with the innovation potential to solve our urban population crisis has finally been carefully selected by our very own MD Jerry Llewellyn and the rest of his fellow panelists. On June 26th, The Next Big Thing judges gathered at RICS' headquarters to discuss and debate the shortlist of big ideas. After hours of deliberation, they came to a unanimous decision. 

The verdict is...drumroll please…

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It's a knockout! Sectorlight edition

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Tags: Views

 

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Last Friday, the Sectorlight gang headed north to Stephen’s House & Gardens in Finchley for a day of team building activities. In other words, a day of physically-gruelling, mildly-humiliating, competitive challenges that involved an excessive amount of water, inflatables and oversized costumes. To be honest, this shouldn’t have been to anyone’s surprise since we decided to hire Chillisauce's It’s a Knockout themed event for the day. Inspired by the infamous show itself, we wrestled in giant penguin costumes, raced over inflatable hurdles while balancing pint glasses of water on our heads and climbed rope in the soapiest, slipperiest of conditions.

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A new digital lens

Written by Jason Anderson

Tags: Views Digital Marketing

 

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Here at Sectorlight, we have always been at the heart of producing engaging and high quality branding for our clients. With over a 25-year heritage in the field of property and luxury goods marketing, we’ve been at the forefront of many revolutions and evolutions of both design and marketing.

Digital is clearly very important to both our clients and ourselves. With digital marketing now accounting for half of UK total advertising spend, turbo-boosted by the uptake of mobile devices, we’re in a very exciting time. Never before has digital offered us the opportunities that are now possible. With typographic control approaching that of print, the excitement and emotional impact that video can impart and, of course, the always-on opportunities that mobile websites and applications can provide, we fully recognise the potential that digital has to offer.

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Office field trips

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Tags: Views Royal Academy Art Culture Inspiration

 

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It’s an annual tradition at the Sectorlight HQ to put our pencils down and pack our bags a little early for the highly-anticipated Royal Academy Summer Exhibition. Last Thursday, all 40 of us piled onto the tube and headed to Green Park to consume some art and culture. After 247 years of heritage offering snapshots of contemporary art, this year did not disappoint. Handpicked from over 12,000 entries, Michael Craig-Martin coordinating a breathtaking exhibition.

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