Rants and raves on design, digital, marketing and culture news from inside our walls and beyond.

Sectorlight soundbites

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At Sectorlight we are always looking for the new and exciting, whether it be design and branding, strategic insights or digital technology. You can keep up to date with our latest thoughts and sneak peaks into life at our office in St Katharine Docks by following @SectorlightUK.

Come join the chatter and never miss an interesting nugget again.

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We are proud to announce our involvement in The Next Big Thing — a new, international competition launched by Estates Gazette in association with Cluttons and RICS. By the year 2083, the UN predicts that the world will have a population of more than 10 billion people and while this number is growing, our space is shrinking. So, The Next Big Thing is on the hunt for the most innovative solutions to our imminent global population crisis and is calling all architects, designers, developers, urban planners, politicians and beyond to submit their forward-thinking ideas.

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If you can lose it...Tile it!

Written by Jason Anderson

Tags: Tile It Apps News

 

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Are you always losing things? Your keys, your bag, your cat? Yes? Of course you are, that's why you'll have to loiter outside your home tonight until your flatmate gets home...

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We keep hearing that mobile is increasingly important across the digital realm. We know that most people use Facebook, for example, from a mobile device. We're told that YouTube viewers have shifted to preferring mobiles to consume content. And even general web viewing now has parity across mobile and non-mobile devices, with mobile increasing it's share month by month.

The Mobile Marketing Association has just completed a report that argues that mobile now merits a double digit share of total spend - not just of the digital budget. Useful when we are persuading clients to consider mobile as their primary digital landscape.

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Google has, for some time, made "mobile friendly" a requirement for having a good search engine score. But, beginning April 21st, the presence (or not!) of a mobile friendly site will have a significant impact on search results scoring.  There's no news on what "significant" actually yet means, but Google don't use such terms lightly. With more searches being made from mobile devices, and with Google ever-expanding it's hyper-local searches based on your physical location, mobile has to be the most-critical thing on our client's minds. It's up to us to make sure they're very much aware of this and don't see mobile as a "nice to have".

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