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Users don't scroll. If it were 1996...

Every designer and coder has heard these comments a thousand times. It was all about “the fold”, a term invented by newspaper printers to describe the physical half-way fold of the newspaper on the newsagent rack – the sensible idea being to put your headline and top story “above the fold” to make sure people see it on the rack. Made sense...

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Most marketers and clients now accept that responsive websites - those that change their layout and presentation depending on the device being used to view them - are an absolute necessity. With a recent Forbes study showing that 71% of mobile users (when encountering a site that isn't optimised for the smartphone) will immediately return to their search results, this need in unequivocal...

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So you're used to eBay to look for that gift you can't find on the high street. Maybe you've also used Gumtree for more localised purchasers. With eBay buying up Gumtree, many were wondering what would now become of the localised-marketplace and if eBay would have any competition in this space.

Suddenly stepping into this area is Facebook, with the launch of their free Marketplace on their mobile app... 

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