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Users don't scroll. If it were 1996...

Every designer and coder has heard these comments a thousand times. It was all about “the fold”, a term invented by newspaper printers to describe the physical half-way fold of the newspaper on the newsagent rack – the sensible idea being to put your headline and top story “above the fold” to make sure people see it on the rack. Made sense...

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Most marketers and clients now accept that responsive websites - those that change their layout and presentation depending on the device being used to view them - are an absolute necessity. With a recent Forbes study showing that 71% of mobile users (when encountering a site that isn't optimised for the smartphone) will immediately return to their search results, this need in unequivocal...

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The emergence and impact of social media over the past 10 years has seen a dramatic rise in the way that brands are identified, reviewed and ultimately hurt by consumer behaviour. The coffee giant Starbucks now famously hire a huge social response team tasked with the reputation management of their stores on platforms like Twitter and Facebook. 

Social customer service is now seen as the new telephone when it comes to airing our displeasures at a product or service that has not met expectations. 10% of all social posts are now believed to be complaints in some order and related to a company's image and reputation... 



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