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Users don't scroll. If it were 1996...

Every designer and coder has heard these comments a thousand times. It was all about “the fold”, a term invented by newspaper printers to describe the physical half-way fold of the newspaper on the newsagent rack – the sensible idea being to put your headline and top story “above the fold” to make sure people see it on the rack. Made sense...

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Most marketers and clients now accept that responsive websites - those that change their layout and presentation depending on the device being used to view them - are an absolute necessity. With a recent Forbes study showing that 71% of mobile users (when encountering a site that isn't optimised for the smartphone) will immediately return to their search results, this need in unequivocal...

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So you're used to eBay to look for that gift you can't find on the high street. Maybe you've also used Gumtree for more localised purchasers. With eBay buying up Gumtree, many were wondering what would now become of the localised-marketplace and if eBay would have any competition in this space.

Suddenly stepping into this area is Facebook, with the launch of their free Marketplace on their mobile app... 

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We're on a mission. An open-ended culture driven mission focusing on nurturing creative confidence in ourselves, our clients and our community. It's called Creative Advantage and under this CA umbrella, we launched a monthly talk series where we invite creative professionals from a range of backgrounds to give us a glimpse of what gets them up in the morning. We've dubbed it PassTheSalt. 

The goal is to get interesting, innovative, off the wall, differently-focussed people into the office to chat with us. Whether its through their success stories or failures, their experiences or attitudes, the aim is to inspire and enthuse. Ultimately, it gives us a new lens through which to approach our own internal projects... 

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A new digital lens

Written by Jason Anderson

Tags: Views Digital Marketing

 

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Here at Sectorlight, we have always been at the heart of producing engaging and high quality branding for our clients. With over a 25-year heritage in the field of property and luxury goods marketing, we’ve been at the forefront of many revolutions and evolutions of both design and marketing.

Digital is clearly very important to both our clients and ourselves. With digital marketing now accounting for half of UK total advertising spend, turbo-boosted by the uptake of mobile devices, we’re in a very exciting time. Never before has digital offered us the opportunities that are now possible. With typographic control approaching that of print, the excitement and emotional impact that video can impart and, of course, the always-on opportunities that mobile websites and applications can provide, we fully recognise the potential that digital has to offer.

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We keep hearing that mobile is increasingly important across the digital realm. We know that most people use Facebook, for example, from a mobile device. We're told that YouTube viewers have shifted to preferring mobiles to consume content. And even general web viewing now has parity across mobile and non-mobile devices, with mobile increasing it's share month by month.

The Mobile Marketing Association has just completed a report that argues that mobile now merits a double digit share of total spend - not just of the digital budget. Useful when we are persuading clients to consider mobile as their primary digital landscape.

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