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As competition increases and brand loyalty decreases, it’s becoming ever-more difficult to make your brand stand out from the crowd. Find out how destination marketing can help...

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Users don't scroll. If it were 1996...

Every designer and coder has heard these comments a thousand times. It was all about “the fold”, a term invented by newspaper printers to describe the physical half-way fold of the newspaper on the newsagent rack – the sensible idea being to put your headline and top story “above the fold” to make sure people see it on the rack. Made sense...

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Most marketers and clients now accept that responsive websites - those that change their layout and presentation depending on the device being used to view them - are an absolute necessity. With a recent Forbes study showing that 71% of mobile users (when encountering a site that isn't optimised for the smartphone) will immediately return to their search results, this need in unequivocal...

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So you're used to eBay to look for that gift you can't find on the high street. Maybe you've also used Gumtree for more localised purchasers. With eBay buying up Gumtree, many were wondering what would now become of the localised-marketplace and if eBay would have any competition in this space.

Suddenly stepping into this area is Facebook, with the launch of their free Marketplace on their mobile app... 

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We're on a mission. An open-ended culture driven mission focusing on nurturing creative confidence in ourselves, our clients and our community. It's called Creative Advantage and under this CA umbrella, we launched a monthly talk series where we invite creative professionals from a range of backgrounds to give us a glimpse of what gets them up in the morning. We've dubbed it PassTheSalt. 

The goal is to get interesting, innovative, off the wall, differently-focussed people into the office to chat with us. Whether its through their success stories or failures, their experiences or attitudes, the aim is to inspire and enthuse. Ultimately, it gives us a new lens through which to approach our own internal projects... 

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The ever-evolving London skyline is soon to welcome its latest addition, Spire London. Soaring above the cityscape at 771ft, the building is set to become the tallest residential tower in Western Europe. As the strategic creative agency behind the launch of the scheme, we’re thrilled with the acclaim that the development has already received, from The Times to The Daily Mail to The Week.

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