Myth-busting

Written by Jason Anderson

Tags: Social Media

 

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Think Facebook is only for parents to spy on their kids? or that LinkedIn is only for recruiters? Here are some startling facts to show you that HNWIs use social media just as much as the rest of us... 

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The emergence and impact of social media over the past 10 years has seen a dramatic rise in the way that brands are identified, reviewed and ultimately hurt by consumer behaviour. The coffee giant Starbucks now famously hire a huge social response team tasked with the reputation management of their stores on platforms like Twitter and Facebook. 

Social customer service is now seen as the new telephone when it comes to airing our displeasures at a product or service that has not met expectations. 10% of all social posts are now believed to be complaints in some order and related to a company's image and reputation... 



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Sectorlight soundbites

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Tags: Twitter Social Media

 

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At Sectorlight we are always looking for the new and exciting, whether it be design and branding, strategic insights or digital technology. You can keep up to date with our latest thoughts and sneak peaks into life at our office in St Katharine Docks by following @SectorlightUK.

Come join the chatter and never miss an interesting nugget again.

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