Last Friday, the Sectorlight gang headed north to Stephen’s House & Gardens in Finchley for a day of team building activities. In other words, a day of physically-gruelling, mildly-humiliating, competitive challenges that involved an excessive amount of water, inflatables and oversized costumes. To be honest, this shouldn’t have been to anyone’s surprise since we decided to hire Chillisauce's It’s a Knockout themed event for the day. Inspired by the infamous show itself, we wrestled in giant penguin costumes, raced over inflatable hurdles while balancing pint glasses of water on our heads and climbed rope in the soapiest, slipperiest of conditions.
Here at Sectorlight, we have always been at the heart of producing engaging and high quality branding for our clients. With over a 25-year heritage in the field of property and luxury goods marketing, we’ve been at the forefront of many revolutions and evolutions of both design and marketing.
Digital is clearly very important to both our clients and ourselves. With digital marketing now accounting for half of UK total advertising spend, turbo-boosted by the uptake of mobile devices, we’re in a very exciting time. Never before has digital offered us the opportunities that are now possible. With typographic control approaching that of print, the excitement and emotional impact that video can impart and, of course, the always-on opportunities that mobile websites and applications can provide, we fully recognise the potential that digital has to offer.
It’s an annual tradition at the Sectorlight HQ to put our pencils down and pack our bags a little early for the highly-anticipated Royal Academy Summer Exhibition. Last Thursday, all 40 of us piled onto the tube and headed to Green Park to consume some art and culture. After 247 years of heritage offering snapshots of contemporary art, this year did not disappoint. Handpicked from over 12,000 entries, Michael Craig-Martin coordinating a breathtaking exhibition.