What happens when luxury property, marketing and technology collide? A sensationally tailored app and an award for ‘Development Marketing’ from the International Property Awards...

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The emergence and impact of social media over the past 10 years has seen a dramatic rise in the way that brands are identified, reviewed and ultimately hurt by consumer behaviour. The coffee giant Starbucks now famously hire a huge social response team tasked with the reputation management of their stores on platforms like Twitter and Facebook. 

Social customer service is now seen as the new telephone when it comes to airing our displeasures at a product or service that has not met expectations. 10% of all social posts are now believed to be complaints in some order and related to a company's image and reputation... 



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