33 Central, London
33 King William Street is a prime new office development in the heart of London.
Sectorlight designed a brand to highlight the stunning architecture, green credentials and premium quality of the building, along with its very central location close to the river. The name, ‘33 Central’ reflects its enviable location within the city – situated centrally between Canary Wharf, the West End and north of the river and all of the development along the Southbank.
A short film was produced to underline the location’s centrality and reinforce its associations with excellent local amenities. It has been used in a number of ways, from the launch event to bespoke presentations and website.
The infographics and quotes used throughout the brochure highlighted design features, such as the quarter acre rooftop garden, the cycle and shower facilities and generous break-out spaces - triggering positive emotional connections with the target audience.
A short film for 33 Central underlined the location’s centrality and reinforced its associations with excellent local amenities. It has been used in a number of ways, from the launch event to the website.