Angel Court, London
Previously the headquarters of JP Morgan in the City, Angel Court is a new 300,000 sq ft office building set at the City centre, less than a minutes’ walk from the Bank of England.
The brand and campaign focussed on the large number of major improvements and new design profile being developed for the project.
The building is being clad in a white glass to improve solar gain and also to provide more light into all the working spaces – Angel Court ‘Brighter Thinking’ became the positioning statement, under which a strong, informative benefits led campaign was structured.
A 64 page pre-completion brochure was produced for Angel Court using the sleek clean design to promote the redeveloped commercial development.
A considerable period of time was invested in the UX of the Interactive Presentation and also the website due to the complexity of the information.The Interactive was designed for use on tablets and as a projected show in the marketing suite. The website was designed to be fully responsive across all handsets and tablets. Both have been designed to be updated during the course of a multi tenant occupation programme.
See the website
The Angel Court marketing suite was designed and built using very clean and simple lines which emulated the design used across all the collateral.
An Interactive presentation was designed for use as a projected show in the marketing suite.
Both have been designed to be updated during the course of a multi tenant occupation programme.
An A6 teaser was produced to announce the development to potential tenants which focused on the key benefits of the property.