Bloodstone and Central Quay, Dublin
The Dublin Docklands have been regenerated over the years. These are two of the most prominent new buildings in the South Docks, offering views across the Liffey and at the centre of a new and vibrant business destination.
Two office buildings adjacent to each other required separate but connected brands. Each represented a different offer and yet occupied the same environment. The name Bloodstone was derived from the street address and Central Quay from its position on the Dock.
The brand had to reflect the modernity of the buildings and the new destination area being created in this part of the City, combined with the history of the site, its retained features and dockside appeal.
An extensive photographic shoot was conducted in the area to showcase the local amenities and attractions. A contextual map pinpointing key occupiers was used to educate the marketplace on this ever-changing business location.
A full scrolling site was produced, emphasising the colour-coded aspect of each brand. The site was designed to work across tablets, phones and browsers.