St. Katharine Docks, London
St. Katharine Docks is a truly unique central London dockside location: a refreshing atmosphere to live and work in, and yet remains a relatively undiscovered gem. Boasting a vibrant mix of tenants, busy events calendar, marina upgrade work and planned public realm improvements, teamed with the the on-going drive to improve the retail mix, Sectorlight has been retained to build upon this platform with a new brand identity and a robust B2B/B2C placemaking campaign.
The new brand marque was designed to nod to the classic heritage of the area as well as bring a contemporary feel to the visual identity. We designed a three-tone colour palette that would inject vibrancy and energy into the brand and bring both consistency and flexibility across the entire creative placemaking campaign.
The Navigator quarterly magazine is the voice and personality of St. Katharine Docks. With its lifestyle editorials and exclusive updates, the magazine strengthens the community feel of the Docks and further positions the area as a vibrant, creative, cultural and independent place to work and visit.
The focus of the website was to capture the energy at the Docks, to showcase the range of local amenities, its lively events schedule as well as provide B2B leasing information and updates for prospective clients. With multiple key users, an intuitive, simple and colour-coded design was key to both the visual design and the overall user experience.
St. Katharine Docks is home to high-quality office buildings and retail space. As a part of the pre-completion campaign, we designed brochures for both International House, Commodity Quay and the various retail units seeing immediate success with an influx of new tenants including Benugo and Traders Wine bar and leasing of office space to Smarkets and Musto.
We collaborated with talented illustrator Tom Woolley to recreate a local area map that embodies the overarching personality of the brand.
Events and Promotional Collateral
Working with an exciting events calendar that includes yoga on the floating pontoon, a film festival and summer sport screenings, we established a campaign strategy to raise the brand profile. Alongside and in conjunction with this, we designed promotional material from bunting to deck chairs to the flag on the Queen’s barge, Gloriana.