Baku Metro, Azerbaijan
The Metro system in Baku, the capital city of Azerbaijan is is going through a major modernisation programme with 26 new stations and three new lines.
Sectorlight were appointed to create a new brand identity for the network and to deliver a full guideline strategy and document for the system applications as a whole.
New customer journey improvements with the ability to buy tickets online and information about train times and current service levels are being planned into a new website and online journey planner. In addition the Metro is trebling its rolling stock and upgrading all existing stations.
To further roll out the new branding. designs were produced for totems and rental bicycles outside each of the stations. Internal wayfinding signage was also designed for each station which incorporated all information in Azeri and English.
A sub-brand was designed specifically for the Metro construction team which was rolled out across all construction vehicles and workers attire.