Absheron Hotel Group, Azerbaijan
The Absheron Hotel Group is a new hotel group based initially in Azerbaijan. 5 new high quality hotels are being launched under this banner in phase one providing a range of destination choices within Azerbaijan.
Sectorlight has created the brand identity systems for all hotels. Sectorlight have been retained to create the overall branding for the Group as well as strategic planning and tactical delivery of the online presence and continue to manage the site on a weekly review.
New hotels will be joining the group and Sectorlight are also responsible for the branding and online presence of all hotels within the Group.
Sectorlight delivered a considered, composed and cleanly designed website that is responsive on mobile, table and desktop — successfully positioning Absheron Hotel Group as a world-class hotel management brand
Very diligent in the delivery of the client's needs, Sectorlight conducted a full industry audit, defining the idea and benchmarking similar brands. From there, a number of potential creative avenues were presented. On approval of the desired concept, the design was optimised with user experience. After having site maps, wireframes and design complete, the full development, launch and subsequent management of the website was completed.