The Absheron Hotel Group is comprised of unique, exceptional hotels based in Azerbaijan. The Group is committed to delivering exceptional hospitality and design. Set in a beautifully restored building, the Intourist Hotel offers elegant accommodation, located in the historic, cultural and business hub of Baku, Azerbaijan, overlooking the waterfront boulevard.
The approach to branding the Intourist Hotel needed to sit comfortably within the overarching Absheron Hotel Group brand, feeling simultaneously unique and synonymous with its sister hotels (Boulevard Hotel Baku, Pik Palace, Park Chalet). This is achieved by the logo mark, colour palette and typography. The unique elements are the logo and colour palette, but the uniform typography and website design are our constants. The logo marks across the AHG also consistently depict architectural features.
The website has been developed in three languages: English, Azeri and Russian, ensuring fully tailored and targeted communication. The inclusion of CMS into the website provides client flexibility on regular content updates.
Sectorlight designed the branding for the Burger and Bubbles restaurant located within the Intourist Hotel.