Park Chalet, Azerbaijan
The Park Chalet Hotel is a new 5/6 star hotel built in the Shahdag mountains of Azerbaijan. Swiss in its design and construction, the Park Chalet provides the ultimate in luxury for guests seeking winter skiing or a summer holiday.
Sectorlight were appointed to deliver a naming strategy and branding solutions for the main hotel and sub brands for the individual food and beverage restaurants and lounges within the hotel.
Within this brief was the requirement for a full brand guideline proposal for all the hotel collateral, stationary, menus, brochures and direct mail items, bags and guest items.
These guidelines were created with the purpose of use across all Absheron Group hotels.