Yachting Partners International, Monaco
As one of the leading superyacht brokers, YPI charter, sell and manage some of the world's most elegant and famous luxury yachts.
Conversationally Yachting Partners International was known as YPI so we worked on a new identity incorporating the monogram in a modern, compelling way and sub-brands were created for the various sectors within the business.
A brochure was produced which combined interest pieces and travel destinations alongside a catalogue of boats to buy/charter.
A new branded website was designed focussed on the user experience and ease of navigation in a contemporary design.
A series of brand building adverts were created with playful copy lines and evocative imagery.