Canary Wharf, London
Canary Wharf comprises 14,000,000 sq ft of office and retail space. Around 105,000 people work in Canary Wharf and it is home to the world or European headquarters of numerous major banks, professional services firms and media organisations.
Sectorlight were originally appointed by Canary Wharf in 1995 and worked with the company to rebrand and relaunch the project into the financial and international markets.
Project responsibilities included the uniform branding of all Corporate Reports, Enviromental Reporting (Winning best European Environmental Report 2001), Annual Reporting, Management of AGM meetings, and Stock Exchange Flotation Presentations.
Retained by Citi Sectorlight have worked with them for nearly ten years creating bespoke marketing material for lease events. A new brand, brochure, marketing panels and DM pieces were delivered as part of the campaign.
Sectorlight launched a free iPhone, iPad and Blackberry App for the 25 Canada Square tower which is believed to have been the first building App in the London office market.
Sectorlight designed a fully responsive website featuring latest availability, photography and quick links to useful downloads.
Designing and producing a series of marketing centres and developing the brand over the past 15 years has been exciting for the business and a truly rewarding experience to see the brand and the product develop into one of the global leaders in its field.