London 2012 Olympics
The redevelopment of the Olympic site required a brand and a presentation suite to promote the sale of land and subsequent development of the complete Thames Gateway master plan that includes the Olympic site and its onward legacy.
The 2012 Olympics inward investment centre required a generic and independent brand name and identity that stakeholders could use and feel comfortable presenting to potential investors.
Brand name 'The View' was chosen for being emotive as well as descriptive, from points of view and opinions, to actual views from the suite of the Olympic stadium and village.
Sectorlight researched and coordinated information from the 17 boroughs that formed part of the overall offer, arranged interviews with leading politicians, local councilors and the Mayor of London and the City on film, which were viewed through interactive touch screens in the centre.
The story of investment in the east of London was the theme of the exhibition with contributions from Canary Wharf, The London Thames Gateway, the individual boroughs and the Olympic committee.