Snowsfields Yard, London
Snowsfields Yard is a boutique collection of 28 highly specified apartments and penthouses, joining both Valentine Place and Brandon House in our SE1 Collection for Crest Nicholson. We worked to create a brand identity that embraced its exceptional location in the heart of the eclectic Bermondsey Street Conservation Area, an area brimming with independent shops and artisan eateries.
Snowfields Yard living represents an indulgent balance of calm, modern luxury within a vibrant village atmosphere and we worked to convey this throughout the campaign. The finalised design concept revolved around muted colours and an immaculate attention to detail.
We created a brochure that could be associated with an artist’s journal or sketchbook. Sectioned into chapters, each revealed a hand-drawn sketch and with the snakeskin, leather-feel cover and notes section, the brochure had a similar feel to a Moleskin or Smythsons journal which we felt would resonate with our target audiences.