Spire London

The ever-evolving London skyline is soon to welcome its latest addition, Spire London. Soaring above the cityscape at 771ft, the building is set to become the tallest residential tower in Western Europe. Working alongside Greenland Group, we’re thrilled with the acclaim that the development has already received.

 

 

Spire London

Spire London

Branding

This premium development required a fully integrated campaign, with luxury and opulence at its core. We responded to this with an elegant 'Aspire Higher' campaign that emphasised the tower’s premium assets without losing sight of its proposition as a liveable and comfortable residence.

The campaign covered everything from the initial brand development, through to branded collateral such as the 136 page sales & marketing brochure, traditional print and digital advertising, events in the UK and overseas and a fully responsive website. The logo design derived from the iconic HOK-designed architecture, accentuating the height and slenderness of the building.

Brochure

Enlisting an array of talented photographers, stylists and creatives we designed a 136 page luxury brochure. Supplemented with stylistic features and imaginative fold-outs, this brochure reflected the tower's unparalleled quality. 

Digital

Offering a preview of the tower and its assets, the responsive website serves as a key marketing tool for its international target market and can be viewed here.

Brand Application