The Madison, London
The Madison is a 53-story residential LBS Properties development located on the fringe of Canary Wharf. Launching in a market rife with competition, we developed a multifaceted brand concept that aspired to a modern yet timeless uniqueness.
The brand identity had to position the tower as a development of class, style and extravagance without losing touch with its residential core. The Moiré influence and its New York style interior design sparked the inspiration for the brand and overarching creative execution.
Harnessing the brand identity, we created a brochure with a highly sophisticated and stylistic edge that captured the modern Canary Wharf feel.
The fully responsive website design embodied the understated modern elegance of the building as well as showcasing it’s unrivalled panoramas and high-end facilities.
By pursuing a comprehensive range of advertising paths, we built awareness of The Madison as a true competitor in the highly saturated property landscape. The campaign needed to relate to international investors without isolating the local UK property market.
We designed a marketing suite with development models and an interactive to enhance the user experience of prospective buyers.