The Royal Atlantis, Dubai

The Royal Atlantis Resort & Residences on The Palm in Dubai is destined to become an iconic, world-renowned address boasting a 800-room hotel and 250 luxury residences with retail and restaurant offerings. With its innovative design, the building offers unparalleled standards of modern luxury and living, all brought to life through an integrated marketing and design campaign for Kerzner International Resorts.

The Royal Atlantis

The Royal Atlantis

Branding

Inspired by Plato's mythical land of Atlantis, the branding focussed on evoking a sense of mirage and mystery, as well as extending and elevating the renowned Atlantis brand. 

Bespoke Brochures and Presentation Cases

The brochure and its presentation cases sought to reflect the artistry and attention synonymous with the Atlantis brand.

Striving to exceed expectations, we collaborated with the illustrious Helen Amy Murray to craft ornamentally handsculpted leather brochure covers.

Encased within these were embroidered brochures that offered a glimpse of the Atlantis lifestyle and of the unexpected, through artfully directed spreads and photography.

Digital and Interactive Presentation

The fully responsive website and app presented the development to external and international markets, whilst the sales and communication portal facilitated the residential sales processes. 

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Dubai Book

The aim of Dubai Discovered was to shed light on the many faces of Dubai and its thriving cultural scene.