Valentine Place, London
Valentine Place is an elegant collection of new build apartments and mews houses; some crafted around the retained façade of a former bakery. We delivered the brand and visual identity for the scheme, bringing it to life across a beautiful lifestyle-driven brochure. This development joins Snowsfields yard and Brandon House in our SE1 Collection for Crest Nicholson.
Nestled around a secluded courtyard garden yet with a backdrop of rich local arts, food and cultural offerings, we looked to convey the rarity of such a development through an exceptionally distinctive brand identity.
Our vision for the photography was to capture the area as an epicentre of culture and activity.
The brochure, styled like a lifestyle brochure, conveyed the area's artistic personality yet with a slightly more refined and delicate edge. We arrived at this through the texture of the cover, the touches of red and the delicate cut-outs which slowly revealed glimpses of the pages.