Downtown Gallery, Singapore
Downtown Gallery is a new 160,000 sq ft retail mall over six levels in the Commercial Business District in Singapore. The retail mall is uniquely suited to create a new centre of gravity with its fusion of high‑end contemporary retail, dining and entertainment.
The location of the mall is an unusual one in that it did not occupy the traditional waterside and established retail districts of the city and therefore the brand needed to be stronger and more compelling in its approach to potential retailers.
The day time population of the CBD is a very good attractor and the extensive residential districts close by were focused on to provide the necessary footfall information for all B2B presentations.
A wide retail mix was deemed to be required to focus on a mix of consumer items required by the daily footfall of business people working in the CBD and the residential needs of local occupiers. F & B has been focused on to provide life to the centre in the early evening period.
The Downtown Gallery website was designed with scrolling parallax to encourage users to scroll through the content and further enhance the dynamic montage design. The website was also built fully responsive parallax to encourage users to scroll through the content and further enhance the dynamic montage design. The website was also built fully for use on all mobile devices.
The impressive and colourful Downtown Gallery hoardings montage design followed on from the brochure. To encourage interaction with the general public the hoardings also incorporated well-known and comical quotes relating to dining out and shopping.