Seven Dials Warehouse, Covent Garden
An old gin factory, Seven Dials warehouse was refurbished and redeveloped. The vibrancy of the area and its history influenced the overall design of the retail and commercial marketing material.
From the use of stencil type, reminiscent of graffiti, to the red/orange brand colour palette and rich local amenities photography, the collateral aimed to capture the energy and atmosphere of Covent Garden.
The office brochure was wrapped in a graffiti style poster. Printed on an uncoated stock double page spreads with bold messaging and vibrant colour palette created an impactful design which was highly commended in the Property Marketing Awards.
Sectorlight promoted the retail space using this graphic and impactful image alongside photography scattered across the design as film roll. It built on the success of the commercial marketing which resulted in the space being let to Expedia.
Sectorlight scripted and art directed this film that showcased the amenities of the area juxtaposed with full views of the generous reception and floor plates.